It makes sense to highlight the positive, inspiring work that your organization is doing as a way to engage stakeholders and drive impact. At the same time, sharing updates about challenges and missteps is also an important way to build strong relationships with stakeholders in three key ways.
Stories with a bad or awful sentiment can add crucial context to the work you are doing, especially when progress for one or more Indicators might be flatlining or dropping for the time being. For example, sharing about adjustments you are making based on a community crisis are “negative” but necessary stories to communicate with your funders and supporters.
Highlight the need for the work you are doing. Collecting research, news articles, and individual testimonials about inequities and gaps in resources can help stakeholders better understand the reasons and urgency of your mission.
Establish a culture of transparency and continuous learning, both internally and externally. One essential aspect of tracking progress towards your goals is being honest that you will not always reach all of your goals as initially anticipated. If you are hitting every goal, then you are likely not setting ambitious enough goals to address the fullness of your mission. Sharing about your struggles and lessons learned with other organizations can help the entire sector improve by building upon each other’s efforts rather than recreating the same wheels.